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Mobile Internet industry popular a word: to prick silk to the world. As YY voice through a large number of second - and third-tier cities users achieve success, try to use the mobile phone red rice lei jun in Cheap studio Beats By dre the low-end market.Both from the configuration and price, red rice mobile enough to shame. Red rice phones equipped with a quad core 1.5 GHz processor, 4.7 inches, 720 p, 8 million pixel screen back according to the type of camera, the price is 799 yuan only.

 At the scene demonstration, lei jun in the zhongguancun online product database, for example, said the Cheap studio Beats By dre one thousand yuan is not a machine can do this configuration. Announced a 799 yuan price, field noise, for a moment, the price will no doubt make "GanChan" coupling "cool" Chinese manufacturers. As for the purpose of red rice mobile launch, from the perspective of the strategy of millet phone always, get the user is the primary target. Millet is essentially an Internet company, rather than the hardware design and manufacturing company, its real value lies in the elaboration of the small beautiful MIUI and millet MiFenSi culture. Beautiful MIUI monthly sales have broken never, accounted for more than half the game.

If the red rice, can bring a lot of new beautiful MIUI users, these users are willing to spend money on games virtual goods. Red rice cell phone, for the promotion of beautiful MIUI and small MiFenSi culture, is more Cheap studio Beats By dre important than the hardware itself. Red rice of 799 yuan, after the mobile phone pricing out is not only the greatest influence other handset makers, or millet to release their April 2 a mobile phone, its pricing extremely awkward 1499 yuan, 1699 yuan of millet 2 s (16 gb version), cell phone have red rice under 799 yuan.

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